Hello, so today we are up with a brand called Fariocity. Let’s see how this e-commerce startup plans to grasp over Kolkata.
The questions are-
1. Say us more about the commencement of the company We have started our business planning in 2017. After a lots of preperation we have incorporated at 02/07/2018 from State Govt of WB. After completing all the the legal processes we lauched our website on 15th AUgust 2018. Now we have more than 2000+ users and 5000+ different inventories. Our four members team has tried a lot to build a proper website for online selling.
2. What are the importance of your brand management and how do you standstill it?
FarioCity is the first online selling website which started from Kolkata, the City of Joy of India. We are now selling only the Fashion related products like Clothings and Accessories like Watches, Jewellery etc. The most different significance of our website is that, we are not a marketplace seller like Flipkart, Amazon etc. We are the direct seller, so our product commission and profit share is lesser than other sites. Hence our price is lower than other websites. We promise to provide the unbeatable price ever.
3. what are some of your favourite marketing campaigns.
Our Fashion Specialist team is always stayed updated about the new trends going on this market. We always stock new clothings from all over Indian supplier and manufacturers. Our team always checks every products more than five times.
4. How do you stay updated about the latest trends?
Our Fashoin Specialist team is always stayed updated about the new trends going on this market. We always stock new clothings from all over Indian supplier and manufacturers. Our team always checks every products more than five times.
5. What are the biggest challenges that your company faces in the market?
We have started our business when there is a fast flow of online sellings. There are lots of websites running all over India. But we promise that we are unique from others. 90% of leading websites are Multi seller website. We are only the direct seller. That is also a big challange to us. We have to buy all products to maintain the latest stock. But other website has no responsibility on their products, as they are not the direct seller. But we have the 100% responsibility and 100% control on all products.
6. What was the motive while starting the company?
After selling the products on Amazon and Flipkart before Fariocity developed, our CEO faced some issues and realized some hidden truth of marketplace sellers. Every marketplace seller website take a huge commission from the seller, and sellers also have to earn some profit. Hence ultimately it affects the MRP of the products. The MRP of all products on any marketplace seller is more than three times of the buying price. Fariocity is now trying to cut the MRP of all products deducting the seller commission and it reduces the MRP. Our main motive is to provide or sell all products to buyer with a reasonable price. Why do all customer pay three times than the original price? Our motive is to change the tradition of recent marketplace businesses.
7. Any wisdoms that you wish to share about the company?
Our dream is that We will spread our business worldwide within some years.
We wish them best wishes for a prosperous future. Don’t forget to miss the opportunity!