Cadbury Dairy Milk Gaane Mishti has become synonymous with the celebration of Bengal’s rich cultural tapestry, blending the sweet melodies of Bengali music with the delectable flavours of traditional Mishtis. Over the years, this unique campaign has evolved, enchanting audiences with its fusion of music, mishtis, and festivity.
In its inaugural season, Cadbury Dairy Milk Gaane Mishti delighted audiences with 10 fusion melodies, each paired with a mishti inspired by the essence of the song. The following seasons only elevated the grandeur, with Season 2 presenting contemporary jugalbandis and Season 3 exploring fusion folk songs from various regions of Bengal.
Now, Cadbury Dairy Milk Gaane Mishti Season 4, titled “Utsabe Rasabanga,” takes the celebration to new heights. This iteration of the campaign dives deeper into the heart of some of the lesser known Bengal’s festivities, uniting the joy of music with the sweetness of traditional Bengali Mishtis through a contemporary lens.
Collaborating with renowned artists, Cadbury reimagines traditional Bengali songs, infusing them with modern elements to create anthems that resonate with the spirit of each celebration. These songs inspire the creation of special mishtis infused with the touch of Cadbury, adding a unique twist to Bengal’s culinary heritage.
In Season 4, Cadbury Dairy Milk Gaane Mishti explores occasions like Marriage, Bonbibi Porob, Nabanna Utsab, Baha Porob, and Hudum Porob, each accompanied by a specially curated song and mishti selection.
1. Marriage – Konnya Sajaniya Gaan with Chhancher Mishti, Rashamanjari, Golap Sandesh
– Song: “Konnya Re”
– Artists: Directed by Rathijit Bhattacharjee, sung by Palash Sen, Pousali Banerjee, and Ankita Bhattacharyya
Tune in now: https://www.youtube.com/watch?v=xZSxurlW9Ks
2. Bonbibi Porob with Kheer/Payesh
– Song: “Gohon Bone”
  – Artists: Directed by Pt. Tanmoy Bose, sung by Pata (Abhijit Barman) and Tulika Mondal
Tune in now: https://www.youtube.com/watch?v=a9fwpvQFwFE
3. Nabanna Utsab with Patisapta, Dudh-Puli, Chosi Pitha
– Song: “Dhaan Bhani”
– Artists: Directed by Joy Sarkar, performed by the Nandy Sisters
Tune in now: https://www.youtube.com/watch?v=Ficb3Q_zzkw
4. Baha Porob with Goja, Chhnanar Jilipi
– Song: “Baha Re”
– Artists: Directed by Debojyoti Mishra, sung by Iman Chakraborty and Beetol Bikash Murmu
Tune in now: https://www.youtube.com/watch?v=yjUP__C6drM
5. Hudum Utsab with Pua Pitha, Naaru
– Song: “Hudum Deo”
– Artists: Directed by Souptik, Achin & Suvam, sung by Ishan Mitra and Lakkhi di, and others
Tune in now: https://www.youtube.com/watch?v=Nb72xHwgzlg
From the fusion of contemporary and traditional music in “Gohon Bone” to the vibrant energy of “Hudum Deo,” every composition is a tribute to Bengal’s rich cultural diversity.
As Cadbury Dairy Milk Gaane Mishti continues to evolve, it remains not just a campaign but a cultural movement, celebrating Bengal’s identity, tradition, and innovation in every note and every bite. Join the celebration, indulge in the sweetness of Bengal’s music and mishtis, and create new memories that honour the vibrant spirit of the region.
Experience the Cadbury Dairy Milk Gaane Mishti Utsabe Rasabanga playlist here. https://www.youtube.com/playlist?list=PLSomgUdBRB3mFg_W-rk5Ii52sDQ8u-gUK
Experience the sweetness of these mouth-watering Cadbury mishtis at your nearest mishti shops.
