Muhurtora Hok Aaro Mishti: The Sweetest Celebration of Bengal with Cadbury Mishti
In Bengal, mishti isn’t just a sweet treat—it’s an emotion, a tradition, and a thread that ties together celebrations and connections. Whether it’s the first spoon of payesh on a birthday or the comforting bite of a rosogolla after Bijoya, sweets are deeply woven into the cultural fabric of the region. This year, Cadbury adds its signature touch of magic with the Cadbury Mishti Shera Shrishti 2025 campaign, inviting Bengal to make their moments even sweeter.
Muhurtora Hok Aaro Mishti
The 2025 edition of the Cadbury Mishti Shera Shrishti campaign, theme: Muhurtora Hok Aaro Mishti, Cadbury Mishtir sathe focuses on transforming sweet moments into even sweeter ones. By fusing Bengal’s traditional sweets with Cadbury Dairy Milk, the campaign creates a deliciously new experience that still feels heartwarmingly familiar.
Moments Made Sweeter
At the heart of the campaign is the celebration of life’s sweetest moments—be it a family gathering, a homecoming, or a shared smile—that become even more memorable with a touch of mishti. Cadbury collaborates with Bengal’s most beloved mishti shops to reimagine iconic sweets with a Cadbury twist, infusing each bite with innovation and indulgence.
Scan, Taste & Vote
This year, Cadbury brings an interactive experience to mishti lovers across Bengal. Consumers can visit mishti outlets, try out exclusive Cadbury Mishtis, and scan a QR code to vote for their favourite Cadbury-infused mishti. By participating, they also stand a chance to meet Prosenjit Chatterjee.
Celebrity Magic with Prosenjit Chatterjee
The face of the campaign is none other than Prosenjit Chatterjee, one of Bengal’s most iconic actors. His emotional narrative about the joy of his son returning home—made even sweeter with Cadbury Mishti—sets the tone for the campaign. Amplifying this, other celebrities are also sharing their own ‘sweeter moments’ with Cadbury Mishti on social media, encouraging fans to try out Cadbury Mishtis.
Watch Prosenjit Chatterjee share his sweetest moment:
Influencer Engagement
Adding to the excitement, influencers are visiting mishti shops across Kolkata, showcasing the delicious Cadbury Mishti varieties and encouraging people to visit their nearest shop, try the mishti, and vote for their favourite.
The Grand Mishti Mela – A Celebration of Bengal’s Sweetest Creations
The Cadbury Mishti Shera Shrishti – Mishti Mela culminated in a grand two-day event held at City Centre 2, Newtown, on 5th & 6th April. The mela brought together variouas renowned mishti shops from across Bengal, including legends like
Nalin Chandra Das & Sons, New Kalpana Mistanna Bhandar, Mishti Stories, Mishtanna,
Misti Mukh, Bramhomoyee Mistanna Bhandar and many more
Each shop showcased its unique take on Cadbury Mishti, making it a true celebration of Bengal’s love for sweets, creativity, and tradition with a twist.
Culmination & Winner Rewards
The campaign concludes with a grand celebration of creativity and taste. Innovative mishti ideas will be rewarded , and four lucky winners from the consumer voting engagement will get an exclusive opportunity to meet Prosenjit Chatterjee.
Follow the Sweet Trail
Stay updated with all the excitement by following Cadbury Mishti Shera Shrishti on:
Facebook – www.facebook.com/CadburyMishtiSheraShrishti
Instagram – https://www.instagram.com/cadburymishti.sherashrishti
YouTube – https://www.youtube.com/@CadburyMishtiSheraShrishti
Join the Celebration!
This April, let’s sweeten our moments with Cadbury Mishti. Because in Bengal, every mishti holds a memory—and Cadbury Dairy Milk is here to make them even sweeter.
